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The world of Smallmatters — miljøversting

In every industry, there are flops every year.

In all major industries, there are flops every year. Just look at what the food giants will surprise us with. Was it really that good with kebabs on pizza? Or what happened to sausage balls? Fish sausages? Yellow ketchup and brown cheese in a tube. Ueahh! And it's not just that the food industry is pushing out new products – we as consumers are throwing away so much food that one in eight shopping bags ends up in the trash.

The parallels to the clothing industry are clear. We love to shop cheaply. 3 for 2 and crazy days.

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