Towels

The flip side of Corona and one of the textile industry's biggest challenges

In the fall of 2019, one of the largest towel distributors in the United States orders new towels for summer 2020.

Production is started and the towels are to be delivered in April. That's not how it works. In March 2020, the whole world shuts down due to Corona. Stores are closed, orders are canceled, and the distributor cannot pay for the goods. The manufacturer is left with goods that no one else wants, in an already overcrowded warehouse, and is put in a financial pinch. This is not a unique Corona story, countless manufacturers have been affected.

BUT this is what we do something about! Only using existing materials. So we have, among other things, created a small towel collection with an incredibly beautiful beach towel with a pocket, where you can keep your things while you are on the beach, put your watch, your phone and your keys so you don't lose them. And a big, nice beach bag with room for everything and then some, as well as a small toiletry bag for your wet swimwear, or sunscreen or whatever you may need to take care of. (coming soon:)