The world of Smallmatters

In all major industries, there are flops every year. Just look at what the food giants will surprise us with. Was it really that good with kebabs on pizza? Or what happened to sausage balls? Fish sausages? Yellow ketchup and brown cheese in a tube. Ueahh! And it's not just that the food industry is pushing out new products – we as consumers are throwing away so much food that one in eight shopping bags ends up in the trash.

The parallels to the clothing industry are clear. We love to shop cheaply. 3 for 2 and crazy days.

Norwegian Smallmatters makes beautiful reusable bags from textiles that would otherwise be thrown away. Hurtigruten, Åpent Bakeri, Moo, SuseriSivet and Fjong are among those who have adopted the eco-friendly products that replace disposable bags and newly produced textiles.

Behind the sustainable designer bags are founders Line Houge and Janicke Lorange. With extensive experience in clothing design and product development, they have gained insight into the catastrophic consequences the textile industry has on the environment.